Thursday, July 25, 2013

Hot off the digital press READER'S ROCK MAGAZINE JULY-AUGUST ISSUE 2

 
 





AUTHORS, now's the time to schedule your two page spread for the August - Sept Issue
Current single issue rate is $35 grab your space before the prices go up to industry standards. Lock in at the best price with a  charter sponsorship of $250 for 12 issues.

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Wednesday, June 26, 2013

Two Great Ways to Promote Your Books!

If you are like most authors you know that finding really good opportunities to market your books without offending the people you want to buy your book OR spending a fortune is very difficult. I'd like to share with you two very special opportunities that you might be interested in.


Several weeks ago ( around 17) I launched my latest novel, SWORN TO SECRECY, and in the process held several Facebook events during which I met a lot of fantastic authors.  The success of my events spurred an idea and I decided to try it.  I held my first #SAMPLESATURDAY: SHARE AN EXCERPT SATURDAY/ within a week or so the event evolved so that I renamed it to the Virtual Ebook Fair. Attendance from both readers and authors grew in such numbers I knew I was on to something. The event has now grown from one day to three. There is no cost to participate and we have a great group of authors in the networking group.


A Virtual Ebook Fair is just what it sounds like. Ebook fairs are customarily places where authors set up booths and share their books with readers who stroll by asking for the occasional autograph.  At the Virtual Ebook Fair, you set up your own booth(a thread on the event page). You chat via comment with the fairgoers and you post an excerpt from one of your books. Then on your blog or website you post a longer excerpt and link from the event page to your blog to drive traffic to all of your offerings.  Simple, really.


We also have a Twitter event where authors submit up to three tweets for their excerpt page on their blog/site by filling out a form that populates a spreadsheet.  The deadline is 12 noon on Friday's to get your tweets in. Then after 12noon you go in and copy past at least one tweet from each author and insert it into your scheduling software for Saturday. If you post a tweet you are expected to tweet the other authors.


If you're interested in participating join the networking group:  https://www.facebook.com/groups/169126186575183/

Visit the Blogsite for the event:  http://www.virtualebookfair.com

Join this weeks event: https://www.facebook.com/events/537876802926532/
NEXT: Reader's Rock Digital Magazine has just launched to rave reviews. Designed specifically for Readers, it has no articles for writers on craft or promoting, but instead focuses on all the fun things booklovers enjoy. For the next issue a two page spread is only $35 and you can get 12 issues for a special prepaid rate. Be sure to check it out.

http://www.readersrockmagazine.com

Actual Issue Here: 
http://www.joomag.com/magazine/reader-s-rock-volume-1-issue-1-june-july-2013/0449353001371943152


Have an awesome day and sell lots of books!!!


Tuesday, March 26, 2013

A Shaky Marketing Foundation

I have one question for my motivated friends. Are you looking, really looking for those opportunity gems or are you too caught up to notice them?

One of the most asked questions I hear from authors is "where should I advertise" which by nature is the wrong question and assumes that you must pay for advertising. I'm not saying you shouldn't pay for advertising. I am saying that you should be working from your plan before you ever pay for an ad. I see too many authors that are unprepared, have no Facebook page, no Twitter; no blog or website throw good money out of the window by inviting attention to a book page, description and cover that is not ready for a prospective suitor. There hard-earned cash quickly floats out of the window and an opportunity to bond with a new fan is lost.

"You only have ONE chance to make a good first impression" this saying is especially true when it comes to marketing. A paid ad that works is one that is thought out, placed properly and leads to a page that is designed to close the deal. If you're not ready, you are really just wasting money.

In 8 hours to Jump-Start your career, I give authors a foundation to build their marketing platform. The ideas in the book are, for the most part, all FREE and there are tons of other free opportunities that authors often overlook. Why? I have no idea. I know that personally I've offered opportunities and watched authors sniff around them only to walk on by and pursue those paid ads.

Could it be that paid ads have the allure of the Instant Bullet for authors? That magic pill we all want to take to help us lose weight, appear sexier  and instantly gain the ability to talk in public rarely exists, and if you spend money on a really good ad venue, and it isn't successful it's probably your ad or your product.

Everyone wants to side step the foundation, but in doing so you risk having your entire branding platform collapse and when that happens, you will find yourself starting over.

Look for those free opportunities first, then when you are sure your foundation is firmly in place you can rest assured your paid ads will yield a better pay off.

Until Next Time,
Tammie

Wednesday, February 27, 2013

Facebook Fan Pages...do you have one? No? Why not?

Facebook Fan Pages...do you have one? No? Why not? How many FREE opportunities do you get to create a presence online that has the potential to build your fan base in such a profound way?

Here are three things you can do to make sure you're not turning people away when you want them to stick to you like glue.

1-Check your Banner and your photo. A perfect banner will be both professional AND refl...ect your personality and branding. (Don't have branding? Stay tuned because you should.) Your photo should not be juvenile or a cutsey avatar. If you want people to spend money on your products, you must prove to them that you are worthy of their attention. Even if you're book has never made it to a best-seller list your marketing should make it look worthy of the moniker.

2-Are you communicating with your fans? Simply putting up a fan page isn't enough if you truly want to engage your readership and connect with them. So while having a page is great, and you are leaps ahead of some authors you should be utilizing it.

3- Are you a great big spammer? If so Stop. Chat with your fans and share creative and interesting information. For instance, don't just say you had a great meal for supper, share the recipe. Be creative...you are a creative person.

A little effort now will go a long way toward building your fan base and keeping them tuned into you.

Sunday, February 24, 2013

Your thoughts MAY be making you POOR!

Are your thoughts making you rich
or making you poor?
I've met literally thousands of self-published and indie-published authors over the course of the last couple of years and the saddest thing I see is not a lack of editing or poor covers it's self-sabotage. Never have I seen a business so rampant with people so determined to fail.

I'm a very positive person so it grieves me to write a post such as this one, but aren't you tired of settling when it comes to your career?  Or are you the type of author that had it not been for the advent of the self-publishing trend, would still be sending the same manuscript out repeatedly  without doing anything to improve it or ever writing anything new?

 I hope that's not you, because I'm here to tell you today that you're capable of more than that and whomever convinced you that you're not should certainly be shown a lesson.  Show them! Determine today to prove to them how wrong they were. The ONLY person that your success is completely dependent on is YOU. 

Now, for the sake of being clear here I'm not taking away from anyone's personal belief system. I give credit for everything I have to God because I know I've been blessed, but success still requires action. If you're not where you want to be, your thoughts are making you poor.

The most powerful part of our body is our mind, and if you are allowing it to work against you...stop it right now! Life is too short to live in a reality you create for yourself that isn't the one you want.

I've taken the gloves off, and I'm ready to lay all out there for you. Mary Poppins might have suggested that a spoonful of sugar makes the medicine go down, but on the flip side sugar coating, things never did anyone any good.


Now, let's take a look at why your book isn't as successful as you think it should be:

These are some of the thought patterns that are preventing you from fulfilling your potential.... -I don't have time.
-I don't have the money.
 -I got a bad review.
-I don't know how.

I'm sure you've heard that CAN'T never COULD and whomever told you that is right.

Let's dispel those destructive thought patterns right now.

-You do have the time. If you've ever gone to college or a training session for whatever field of work, you're in, or even took the time to follow a recipe...you've got the time. The truth is you are just not investing the time into your goal. The truth is you are just not investing the time into your goal.

I'm not suggesting anyone neglect their family or important obligations, but I know that if someone told you tonight that they would give you one million dollars if you wrote 50,000 words, and you only had one month to do it in. You would find a way. There are plenty of things you're doing with your time that could be used to give you and your family the financial freedom you want. First, you have to commit to the goal.

-If you wanted it bad enough you could find the money. I was listening to a webinar this weekend, and it struck me that what the speaker was saying was very true.  They said that if your child broke a leg, and you needed to take them to the doctor. You'd find a way. The argument is "that's an emergency" but if your financial house is in disarray, you've got an emergency on your hands, and it's not going away until you do something about it.  If you want it bad enough you'll find a way to invest in your future. We both know that we've probably wasted far more money on things that had no capacity to literally change the way we can provide for our family.



-So what you got a bad review. The only time you should pay that much attention to reviews is if they are all bad, then you've got a problem. You need to take it back to the drawing board and correct what's not working. Otherwise, publishing is a very subjective business, and you're not looking to sell every person in the world your book. You want to find those who like your style and sell to them. That should be where your focus is....finding your readership.

-If you don't know how to do something by golly learn how. Never in history have there been so many opportunities to learn, and much of that education is free. Well, if you consider you might actually have to expend energy finding those places perhaps I should say free all but a little work.  So, stop telling yourself that lie and admit that what you're really saying is "I don't want to learn how to do it."

These thought patterns run rampant in the publishing world. It doesn't matter how you're published, or even if you're published yet. If you're thinking this way, you might as well just throw in the towel now, because this advice can be applied to any occupation, and maybe you don't really want to be a best selling author.

If you find you'd rather spend hours a day griping and complaining in social groups about how bad your sales are and how unfair the world is, then prepare yourself because you'll be there for a while. Once you determine to accept responsibility and actually do something about your career you'll realize that it's true that where there is a will there is a way!

This is absolutely NOT supposed to be a depressing post, instead it's supposed to meet you where you are and motivate you to take the necessary steps to overcome your biggest obstacle, YOU!

I can't wait to hear all about your success. Please do come back and share.

If you're looking for a coach and need someone to whip you in shape and help you find the tools you need to reach your goals you might just be interested in the free webinar I have coming up in March.  Be sure to sign up for my newsletter so you'll be one of the first notified to sign up for one of the limited spots that will be available.

Until next time, I'm challenging you to believe in yourself and turn your negatives into positives,
Tammie 

Friday, February 1, 2013

Great Write Up This Week!!!


Authenticity BookHouse featured a write up about us this week. What an awesome overview of the book. Sending #authorthanks to them and wishing them much success as the implement the strategies in the book.

Read it:

http://authenticitybookhouse.wordpress.com/2013/01/25/sizing-up-the-categories/

Thursday, January 3, 2013

A New Year, A New Opportunity, Shattered Glass, and Art

It’s all about perspective. I’ll have to admit that for the past year I haven’t been myself. I’ve allowed the election and external conditions, including the economy color my view and make most of 2012 miserable. Add to that the fact that I had an unusual amount of health issues that further weighted down my spirit and well, I’m just happy to see 2013 roll around. I’m not a pessimistic person. I'm an optimistic one, and quite frankly, I'm tired of being down. I don’t like and don’t encourage anyone to dwell on it. We all have ups and downs, comfort zones and issues that we’d rather not have to deal with. The fact is, at least in my case, I don’t deal with anything well, when I’m down in the dumps and feeling blue. So one of my resolutions this year is to snap out of the funk and let my naturally jovial and motivated self out of the box this year. So if you’ve been waiting for someone to give you an excuse to slough off all those dreary feelings, I’m just the gal to do it. Join me this year and let us all rise above the problems and search for their solutions. Join me in setting goals and celebrating accomplishments. Join me and let us share our enthusiasm for life until it spreads like a YouTube video! Join me in thanking God for the Blessings he gives us everyday and join me as I shout from the rooftop (figuratively speaking, ya know I’m terrified of heights) that the only way we’ll be held down is if we allow ourselves to be. Our associate pastor, spoke last night on turning shattered glass into beautiful art. He shared a story about stained glass, a church and an artisan. It put so many things into perspective. Sometimes it is out of the broken pieces that we can build the most magnificent things. So if your life has been shattered recently and made an unexpected turn, whether personally or financially go quickly and examine the shards. You will be surprised that among them; you will find new beginnings, and I believe that you can find a way to turn those shards into a work of art. Happy New Year! May the coming year be a blessed one for each of you and your families. Jumping forward into a Happy New Year, Tammie